Scoop is an ice cream shop serving young, trendy adults and families. The client envisioned the brand as a fun and memorable experience, wanting it to feel playful, social, and instantly engaging. The project involved creating a complete visual identity, including a logo, color palette, typography, mood board, business cards, and product mock-ups. The resulting design communicates joy, approachability, and freshness, positioning Scoop as a vibrant, friendly, and highly recognizable brand in the competitive ice cream market.