Red Fern Supply Co. is a lifestyle and home goods brand celebrating the southern living. The client wanted the brand to feel grounded, authentic, and quietly rugged, reflecting a commitment to craftsmanship, timeless design, and meaningful living. The project involved creating a cohesive visual identity including a warm, earthy color palette, vintage-inspired typography, natural textures, and a versatile logo system. The resulting design communicates sincerity, durability, and heritage, helping them stand out in the lifestyle market while appealing to their audience.