Red Fern Supply Co. is a lifestyle and home goods brand celebrating the southern living. The client wanted the brand to feel grounded, and authentic, reflecting a commitment to craftsmanship, and meaningful living. The project involved creating a full brand identity including a warm, earthy color palette, vintage-inspired typography, natural textures, and a versatile logo system. The resulting design communicates simplicity, helping them stand out in the lifestyle market while appealing to their audience.