VELM is a modern, clinical skincare brand focused on minimalist, science backed products, beginning with high performance serums for ingredient aware adults. The client wanted the brand to feel clean, trustworthy, and elevated, reflecting the efficacy and transparency of their formulations. The project involved creating a cohesive visual identity including a neutral color palette, clean typography, subtle textures, and a minimal logo system. The resulting design communicates clarity, sophistication, and reliability.